Focus Group and Mock Trials
"What I appreciate about a mock trial is the ability to confirm or overturn and refine my intuitive trial strategy. I am forever a student of jurors and learn new strategies with each mock trial"-Delphi Trial Attorney
"After prevailing at trial, it was clear the other side had either not conducted mock trial research or were poorly advised in the course of their research. Your services were invaluable and defined the path for our ultimate success."-Delphi Trial Attorney
Questions and Costs: A Balancing Act
In our experience, the research we conduct depends upon two primary variables for clients: the questions they hold and the cost of answering those questions. While some consulting firms offer stock research designs for mock trials or focus groups, we work to tailor our research to our clients’ needs. Not every client faces the same questions nor has the same budget, so we work with clients to develop creativity within cost constraints.
What is our Purpose?
Each client that comes to us has questions, but they also have a practical outcome in mind for the litigation research: damages estimate, liability issues, witness feedback, juror profiling, etc.... The questions requiring answers and the purpose of the research help us guide clients toward understanding how the research should be structured in a manner to accomplish the client’s strategic research goals.
Do Not allow Perfect to be the Enemy of Good
We understand that time and costs can prove the greatest impediment to research: judges move up trial dates, costs have ballooned, etc…; however, the real strategic mistake is assuming research cannot be accomplished within tight budgets or timelines. While costs and timelines may result in changes to an optimal research design, more often than not we are still able to provide strategic answers to our clients. When time permits, careful advanced planning is always desirable, but we understand that it is not always practical. It is also important to keep in mind the opposition is likely conducting litigation research, so do not allow “perfect research” to stand in the way of good strategic research. And if the other side is not conducting research, then well-prepared attorneys begin their case at a greater advantage—in either scenario clients are better prepared than they were before the research.
Affordable Research
As jury consultants, we have learned clients greatly over-estimate our cost. It is true that our services can be costly at times for a significant level of involvement, but it is also true that we strive to offer affordable research and we may reduce our rates to accommodate clients for appropriate cases. As former professors and teachers we also want our services to be in reach of everyone and take pro bono cases when our schedule permits. The greatest mistake is assuming our services are too expensive; let us know how we can help you.